Mintpressnews.com did excellent work in unraveling the organizations involved in the propaganda for the Ukraine and against Russia.  It is highly orchestrated, and if you see Zelenski saying this or that, behind his sloganeering, memes and statements, ready for roll-out, is a slick, coherent, propaganda and intelligence marketing campaign.

Ukraine’s Propaganda War: International PR Firms, DC Lobbyists and CIA Cutouts